Shopify UTM & Campaign Tracking Setup
About Shopify UTM & Campaign Tracking Setup
Without consistent UTM tags, traffic gets lumped together and you can't tell what worked. We create a simple naming system, a link builder sheet and checks so your reports show source, medium and campaign clearly.
Who needs this
Stores running ads, email, influencers and social and unsure which ones sell.
What's included
- Review of your channels and current tracking
- UTM naming rules for source, medium and campaign
- Link builder sheet for your team
- Tracking for email, SMS, ads and influencers
- Checks in GA4 and Shopify reports
- Fixes for sessions marked direct or unassigned
- Simple report layout by channel
- Short training for your team
One naming system
Consistent tags are what make reports readable. We keep the rules short and clear.
Checked, not assumed
We test that tagged links appear correctly in both Shopify and GA4.
What this doesn't promise
We set things up and explain them clearly. Results depend on your store, audience and market, and we never promise a specific sales figure.
Delivery: 2-6 business days ยท Format: UTM naming system, link builder sheet and tracking checks
Shopify UTM & Campaign Tracking Setup FAQ
No. They don't change your content, and canonical tags point to the clean page.
We advise against it, because it overwrites the real source.
We set up a simple layout. Full dashboards are a separate service.
It reduces unknown traffic from links you control. Some direct traffic is normal.
Shopify UTM & Campaign Tracking Setup reviews
A focused entry point to launch with confidence.
- Review of your channels and current tracking
- UTM naming rules for source, medium and campaign
- Link builder sheet for your team
- Fixed price
- Human-reviewed
- You own it all
The complete scope described on this page.
- Review of your channels and current tracking
- UTM naming rules for source, medium and campaign
- Link builder sheet for your team
- Tracking for email, SMS, ads and influencers
- Checks in GA4 and Shopify reports
- Fixes for sessions marked direct or unassigned
- Simple report layout by channel
- Short training for your team
- Fixed price
- Human-reviewed
- You own it all
Dedicated scope, priority delivery, ongoing strategy.
- Review of your channels and current tracking
- UTM naming rules for source, medium and campaign
- Link builder sheet for your team
- Tracking for email, SMS, ads and influencers
- Checks in GA4 and Shopify reports
- Fixes for sessions marked direct or unassigned
- Simple report layout by channel
- Short training for your team
- Dedicated account manager
- Priority Slack support
- Quarterly strategy review
- Fixed price
- Human-reviewed
- You own it all
Tell us your scope, timeline and budget โ we'll put together a tailored package and send you a written quote.
