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Shopify Store Redesign & Theme Customization

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About Shopify Store Redesign & Theme Customization

Your store works — orders come through, the backend is fine — but it no longer looks or feels like it should. This is a redesign of the layout, key pages and sections on your existing theme, while every product, customer, order and URL stays exactly where it is.

When a store has outgrown its own design

This is for the shop where the homepage has slowly turned into a stack of apps and banners, the brand has moved on since launch, or the product page still doesn't answer what customers keep emailing to ask. None of that needs a new store — it needs the one you already have to work harder.

Starting completely from nothing? Shopify Complete Store Design & Setup is the right starting point. Need a theme built entirely from scratch rather than customized? Get in touch and we'll scope that separately.

What's included

  • A review of your current store and where the design should go
  • Homepage redesign
  • Layout updates to product and collection pages
  • Custom sections and theme-level customization
  • A mobile layout pass and fixes
  • Cleanup of unused sections and leftover app code

What stays untouched

A theme changes how your store looks, not what's stored in it. Products, customers, order history and page URLs carry over exactly as they are — which matters, because those URLs are usually holding whatever search ranking you've already earned. That's the real argument for redesigning instead of rebuilding.

The code apps leave behind

If your store has run through a few apps over the years, there's a good chance some of their code is still sitting in your theme. Shopify says this directly — uninstalling an app doesn't automatically remove the theme code it added. Clearing that out is part of the job, and it can lighten pages that have quietly picked up years of dead weight.

How the work actually runs

You sign off on a written scope before anything is touched, so you know exactly which pages and sections are in play. You're talking to the person doing the design and the build directly — no one relaying messages. Once it's live, the theme is yours, with nothing proprietary you're stuck paying to keep.

Delivery: 14–21 business days · Format: Customized theme on your store + change notes

Shopify Store Redesign & Theme Customization FAQ

Changing the design doesn't change your product, collection or page URLs, so the rankings those pages have built stay attached to them. What can affect SEO is content you remove or rewrite, which is why it's all agreed in the written scope first.

No. Products, customers and order history live in your Shopify admin, not in the theme, so a redesign leaves them as they are.

Not necessarily. A lot can be done within the theme you already have. If the theme itself is holding you back, we'll say so before you approve the scope.

This service reworks the theme you already have. Shopify Theme Development builds a new custom theme from scratch, which costs more and takes longer.

Yes, that's included. Shopify notes that some apps leave code in your theme after they're uninstalled, and we clear out what your store no longer uses.

Shopify Store Redesign & Theme Customization reviews

Basic — Starter USD899

A focused entry point to launch with confidence.

14–21 business days Unlimited revisions
  • A review of your current store and where the design should go
  • Homepage redesign
  • Layout updates to product and collection pages
Standard — GrowthBest value USD1,499

The complete scope described on this page.

14–21 business days Unlimited revisions
  • A review of your current store and where the design should go
  • Homepage redesign
  • Layout updates to product and collection pages
  • Custom sections and theme-level customization
  • A mobile layout pass and fixes
  • Cleanup of unused sections and leftover app code
Premium — Enterprise USD2,799

Dedicated scope, priority delivery, ongoing strategy.

14–21 business days Unlimited revisions
  • A review of your current store and where the design should go
  • Homepage redesign
  • Layout updates to product and collection pages
  • Custom sections and theme-level customization
  • A mobile layout pass and fixes
  • Cleanup of unused sections and leftover app code
  • Dedicated account manager
  • Priority Slack support
  • Quarterly strategy review
Custom work
Need something outside these packages?

Tell us your scope, timeline and budget — we'll put together a tailored package and send you a written quote.

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