Shopify Ad Spend & ROAS Dashboard (Meta, Google, TikTok)

Each ad platform reports its own version of success, and they rarely agree with Shopify. This project brings spend from your ad platforms together with real Shopify orders, so you can see blended ROAS, cost per order and a fair view of which channels earn their budget.

Who needs this

Stores running ads on more than one platform, and owners unsure whether ad dashboards match actual sales.

What's included

• Ad spend imported from Meta, Google Ads and TikTok where connected
• Shopify revenue and orders by day alongside total ad spend
• Blended ROAS and cost per order (MER)
• Platform-reported results shown next to Shopify results for comparison
• New customer revenue versus returning, where available
• Weekly and monthly trends with period comparisons
• Campaign-level view for top spenders
• Alerts for days when spend spikes or ROAS drops
• Guide to reading blended versus platform numbers

Blended numbers cut through the noise

Dividing total revenue by total ad spend isn't perfect, but it's hard for any one platform to inflate. Paired with platform data, it gives a more honest picture.

Tracking must be sound

If purchase tracking is wrong, the dashboard will show it clearly. Our tracking setup service can fix the underlying data first.

What this doesn't promise

Perfect attribution. No tool can fully attribute sales across platforms. The dashboard gives a clearer, fairer view.

Related services

Spend comes from Google Ads and Meta ads, conversions from GA4 and Meta Pixel tracking, and ad cost against real margin is shown by the profit and margin dashboard.

Delivery: 4–8 business days · Format: Blended ad performance dashboard + setup guide