Meta (Facebook & Instagram) Ads Setup for Shopify
About Meta (Facebook & Instagram) Ads Setup for Shopify
Meta ads work best when the basics underneath them are right: accurate purchase tracking, a clean product catalog, sensible audiences and a simple campaign structure. This project sets all of that up for your Shopify store so your first campaigns teach you something instead of just spending money.
Who needs this
Stores launching Facebook and Instagram ads for the first time, and stores whose Meta numbers don't match Shopify.
What's included
- Meta Business Manager, ad account, Pixel and Page connected correctly
- Meta Pixel and Conversions API verified with test purchases
- Product catalog synced and checked for errors
- Domain verification and event priorities configured
- Campaign structure for prospecting and retargeting
- Audiences built from your customers, visitors and cart activity
- Ad copy variations and creative briefs for your best products
- Budget, schedule and testing plan explained clearly
- Handover notes on what to watch in the first two weeks
Simple structure, clean learning
A small number of well-organized campaigns learns faster than dozens of scattered ones. We keep the structure simple and tell you what each campaign is for.
Creative
Ads live or die on the creative. We provide copy and briefs for images or short videos. If you'd like finished creatives produced, we'll scope that separately.
What this doesn't promise
Sales or a target cost per purchase. Ad performance depends on your product, offer and creative. We set up the system and the tracking.
Related services
Pixel events must be correct before you spend, see GA4 and Meta Pixel tracking. Creator videos often beat studio ads, see UGC video ads. Compare spend with revenue in an ad spend and ROAS dashboard, and connect the platforms with Instagram, Facebook and TikTok shop setup.
Delivery: 3โ5 business days ยท Format: Pixel, catalog and campaigns ready to launch + handover notes
Meta (Facebook & Instagram) Ads Setup for Shopify FAQ
Yes, a business Page is required to run ads, and an Instagram professional account lets you advertise there too.
It checks and fixes Pixel and Conversions API setup for Shopify. For wider analytics, see our GA4 and Meta Pixel tracking service.
No. Ad spend is paid to Meta directly from your own account.
We write the copy and creative briefs in this package. Finished creatives can be quoted separately.
Meta (Facebook & Instagram) Ads Setup for Shopify reviews
A focused entry point to launch with confidence.
- Meta Business Manager, ad account, Pixel and Page connected correctly
- Meta Pixel and Conversions API verified with test purchases
- Product catalog synced and checked for errors
- Fixed price
- Human-reviewed
- You own it all
The complete scope described on this page.
- Meta Business Manager, ad account, Pixel and Page connected correctly
- Meta Pixel and Conversions API verified with test purchases
- Product catalog synced and checked for errors
- Domain verification and event priorities configured
- Campaign structure for prospecting and retargeting
- Audiences built from your customers, visitors and cart activity
- Ad copy variations and creative briefs for your best products
- Budget, schedule and testing plan explained clearly
- Handover notes on what to watch in the first two weeks
- Fixed price
- Human-reviewed
- You own it all
Dedicated scope, priority delivery, ongoing strategy.
- Meta Business Manager, ad account, Pixel and Page connected correctly
- Meta Pixel and Conversions API verified with test purchases
- Product catalog synced and checked for errors
- Domain verification and event priorities configured
- Campaign structure for prospecting and retargeting
- Audiences built from your customers, visitors and cart activity
- Ad copy variations and creative briefs for your best products
- Budget, schedule and testing plan explained clearly
- Handover notes on what to watch in the first two weeks
- Dedicated account manager
- Priority Slack support
- Quarterly strategy review
- Fixed price
- Human-reviewed
- You own it all
Tell us your scope, timeline and budget โ we'll put together a tailored package and send you a written quote.
