Google Merchant Center & Shopping Feed Setup

Google Shopping can put your products in front of people already searching to buy, including free listings. But Merchant Center is strict: one missing identifier or a mismatched policy page and products get disapproved. This project sets it up, connects your feed and fixes whatever Google flags.

Who needs this

Stores ready to appear in Google Shopping, and stores whose Merchant Center account shows disapproved products or warnings.

What's included

• Google Merchant Center account setup and website verification
• Shopify Google & YouTube channel connected to your feed
• Product data checked against Google's requirements (titles, images, identifiers, availability)
• Disapprovals and warnings diagnosed and fixed
• Shipping and returns information set up in Merchant Center
• Store policy pages and contact details checked for Google's rules
• Free product listings enabled
• Handover notes on how to monitor and keep the feed healthy

Why products get disapproved

The most common causes are missing product identifiers, images that don't meet requirements, price or availability that doesn't match the product page, and a store missing clear policy or contact pages. Most are fixable in the product data or theme, which is where we spend the time.

Ads are separate

This sets up the feed and free listings. Running paid Shopping campaigns is a separate service, and it's much easier once the feed is clean.

What this doesn't promise

That Google approves every product or ranks them anywhere in particular. Approval is Google's decision; we remove the avoidable reasons for refusal.

Related services

If the default feed is not enough, a product feed generator builds a custom one. The feed powers Shopping ads, see Google Ads and Shopping setup, and also feeds YouTube and Performance Max campaigns. The same data can serve Pinterest shopping too.

Delivery: 2–4 business days · Format: Merchant Center connected, feed approved + fix list