Ask three agencies what a Shopify migration costs and you will get three very different answers. That is not because anyone is guessing โ it is because "a migration" can mean very different amounts of work. This guide explains what actually changes the price, so you can compare quotes properly.
The factors that move the price
1. How much data has to move
A store with 40 products is a different job from one with 4,000. Product count matters, but so do variants, images, collections, customers, historical orders, discount codes and reviews. Every extra data type is another export, mapping step and check.
2. Which platform you are leaving
WooCommerce, Wix, Squarespace and Magento all store data differently. Some have clean CSV exports; others need custom mapping. The messier the source, the more manual checking is needed.
3. URL redirects and SEO protection
Your old URLs have earned rankings. Shopify uses its own URL structure (/products/, /collections/), so each important old URL needs a 301 redirect to its new home. A store with a large, well-ranked catalog needs a bigger redirect map than a new store with little traffic. If you skip this step, you risk losing the search visibility you already have. Our migration checklist walks through the full process.
4. Theme and design work
Moving the data is one job; making the new store look and work right is another. Using a theme as-is (see new store design and setup) costs less than rebuilding your old design pixel for pixel. Be clear up front about which one you need.
5. Apps and functionality
Subscriptions, wholesale pricing, product bundles and custom forms often depend on apps or custom code on the old platform. Each one needs a Shopify equivalent chosen, configured and tested.
What to ask before you accept a quote
- What exactly is included? Products only, or also customers, orders, blog posts and pages?
- Are 301 redirects included? And who checks them after launch?
- What happens to my theme? Is design work part of the price?
- What is the timeline, and what could change it?
- Is the price fixed, or hourly? A written scope with a fixed price protects you from a moving target.
Red flags
Be careful with a quote that cannot explain what is and is not included, that does not mention redirects at all, or that gives a price before asking a single question about your store. A good quote starts with questions.
Get a quote based on your store
We scope every project in writing before work starts. If you are planning a move, see our Shopify migration service or request a written quote and tell us about your current store.
Related services
- Shopify Migration to Shopify โ data transfer, 301 redirects and launch checks
- New Shopify Store Design & Setup โ a new store designed, set up and ready to sell
- Shopify Product Upload & Catalog Management โ clean, consistent bulk product uploads
