{"product_id":"shopify-product-page-copywriting-seo","title":"Shopify Product Page Copywriting \u0026 SEO","description":"\u003cp\u003eSupplier-copied descriptions don't convince anyone and give search engines nothing new to rank. This project rewrites your product pages in your brand's voice — clear, specific, honest about the product — and fills in the search fields most stores leave blank.\u003c\/p\u003e\n\n\u003ch3\u003eWho needs this\u003c\/h3\u003e\n\u003cp\u003eStores using manufacturer descriptions, stores with thin one-line product pages, and new stores about to upload a catalogue.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProduct descriptions written for buyers, not keyword lists\u003c\/li\u003e\n\u003cli\u003ePage title and meta description for every product covered\u003c\/li\u003e\n\u003cli\u003eImage alt text for product photography\u003c\/li\u003e\n\u003cli\u003eShort feature bullets and a clear what's-in-the-box section where relevant\u003c\/li\u003e\n\u003cli\u003eConsistent tone across the whole set, matched to your brand\u003c\/li\u003e\n\u003cli\u003eLight keyword research so each page targets a realistic search\u003c\/li\u003e\n\u003cli\u003eCopy added straight into your store, or delivered in a spreadsheet — your choice\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWritten for people first\u003c\/h3\u003e\n\u003cp\u003eA product page has two readers: the shopper deciding whether to buy, and the search engine deciding what the page is about. Good copy serves the shopper — answers the questions they'd ask in person — and that usually serves the search engine too.\u003c\/p\u003e\n\n\u003ch3\u003eScope\u003c\/h3\u003e\n\u003cp\u003eThe number of products is agreed in your written scope before work starts, based on your catalogue and what you need first. Larger catalogues can be done in batches.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this doesn't promise\u003c\/h3\u003e\n\u003cp\u003eA ranking or a traffic number. Better copy removes reasons for a page to be overlooked; it doesn't guarantee a position.\u003c\/p\u003e\n\n\u003ch3\u003eRelated services\u003c\/h3\u003e\n\u003cp\u003eTitles, descriptions and metas sit inside the wider \u003ca href=\"\/products\/shopify-seo-services\"\u003eShopify SEO work\u003c\/a\u003e, so the two fit together. Pick the words shoppers actually use first with \u003ca href=\"\/products\/shopify-keyword-research-content-strategy\"\u003ekeyword research\u003c\/a\u003e, and let \u003ca href=\"\/products\/shopify-blog-content-seo-articles\"\u003eblog content\u003c\/a\u003e support the product pages. Clear text also helps people buy, not just rank, which a \u003ca href=\"\/products\/shopify-cro-audit-quick-fixes\"\u003econversion audit\u003c\/a\u003e can confirm.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDelivery:\u003c\/strong\u003e 3–5 business days · \u003cstrong\u003eFormat:\u003c\/strong\u003e Product copy, titles and meta descriptions added to your store\u003c\/p\u003e","brand":"Zohanify","offers":[{"title":"Starter","offer_id":50817536688384,"sku":"ZH-SHOPIFY-14-STARTER","price":39.0,"currency_code":"USD","in_stock":true},{"title":"Growth","offer_id":50817536721152,"sku":"ZH-SHOPIFY-14-GROWTH","price":99.0,"currency_code":"USD","in_stock":true},{"title":"Enterprise","offer_id":50817536753920,"sku":"ZH-SHOPIFY-14-ENTERPRISE","price":249.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/5324\/1600\/files\/shopify-product-page-copywriting-seo-zohanify.jpg?v=1793179274","url":"https:\/\/zohanify.com\/products\/shopify-product-page-copywriting-seo","provider":"Zohanify","version":"1.0","type":"link"}